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    <title>Entrepreneurship on Michael Doan</title>
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      <title>Your Expertise Doesn&#39;t Run a Business</title>
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      <pubDate>Tue, 24 Oct 2023 00:00:00 +0000</pubDate>
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      <description>&lt;p&gt;Here&amp;rsquo;s why I (naively) thought I had the perfect background to run a business:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;I spoke the &amp;ldquo;language of business&amp;rdquo; - I even have an accounting degree.&lt;/li&gt;
&lt;li&gt;I&amp;rsquo;m a certified accounting expert - I have my CPA license.&lt;/li&gt;
&lt;li&gt;I&amp;rsquo;m a financial reporting expert - I worked in public accounting as a financial statement auditor. My clients reported their financial statements to the Securities and Exchange Commission. My job was to check the financial statements and say they were good.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;When I started Basis 365 Accounting, I thought these would help me master my business. These things helped, but I realized they&amp;rsquo;re only a small part of running a business.&lt;/p&gt;</description>
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