Your Expertise Doesn't Run a Business
Here’s why I (naively) thought I had the perfect background to run a business: I spoke the “language of business” - I even have an accounting degree. I’m a certified accounting expert - I have my CPA license. I’m a financial reporting expert - I worked in public accounting as a financial statement auditor. My clients reported their financial statements to the Securities and Exchange Commission. My job was to check the financial statements and say they were good. When I started Basis 365 Accounting, I thought these would help me master my business. These things helped, but I realized they’re only a small part of running a business. ...